The primary goal of marketing is to generate and nurture high-quality leads. You want to attract the right potential customers to your business and to set expectations in their minds about the experience they will have with your company. It is the role of sales to convert these leads into customers.

For almost all businesses, the right marketing strategy enables the company to grow faster and provide customers with a more satisfying experience.

It may seem as though your business is getting along just fine without investing in marketing, but you will likely reach a tipping point where it starts to make sense to invest in marketing, including  a marketing consultant. I go into more detail here on when creating a budget is worth your time, so if you are unsure if your business is at the right stage for this, start with that post and circle back. (After all, if you are not yet ready for a budget, you are likely not ready for a marketing budget either.)